The competitive nature of criminal defense law demands a purposeful digital approach. We understand the particular obstacles that criminal defense lawyers encounter. Our digital marketing expertise is geared to help you improve your online presence, reach new clients, and demonstrate your firm’s dedication to justice.

Why Criminal Defense Marketing
is Necessary in 2024?

Increased Online Competition

As potential clients turn to the internet to seek legal counsel, the competition for their attention has intensified. An effective marketing strategy ensures your firm not only stands out but is easily discoverable, capturing the interest of those in need of criminal defense representation.

Evolving Consumer Behavior

In 2024, the way individuals interact with legal services has shifted. Prospective clients are not just looking for legal expertise; they are seeking a relatable and trustworthy ally. A well-crafted marketing strategy humanizes your firm, establishing the connection needed for potential clients.

Changing Digital Landscape

With continuous advancements in technology and digital platforms, staying ahead is paramount. Criminal defense marketing adapts to these changes, utilizing the latest tools and strategies to maximize visibility, reach, and engagement. Being digitally savvy in 2024 is not just an advantage; it's a necessity.

5 Essential Steps to 5X
Your Criminal Law Revenue

Step 1

Building Online Presence that Grows Your Client Base

Be Visible, Be Trustworthy

In the competitive landscape of criminal defense law, being seen is as important as being skilled. Your website is more than an online address; it’s a gateway to potential clients. We develop and design websites that not only captivate but also drive engagement. With a focus on user experience and aesthetics, we create a digital space that attracts, informs, and converts visitors into valuable clients.

We focus on creating a seamless and engaging experience for visitors, encouraging them to explore and engage with your content. Our goal is not just to build your online presence but to ensure it evolves and thrives in the dynamic digital ecosystem.

LewisDefense| Criminal Defense Best Website in USA | Ray Legal Marketing
PPC Legal Marketing | Criminal Defense Marketing | Legal Marketing
Step 2

Appear On the Top Of Google Search

Rank High, Win Big

Visibility is the first step; conversion is the ultimate goal. Our SEO strategies are designed not just to attract clicks but also to convert searches into clients.

In a sea of online content, standing out is imperative. Our SEO experts employ advanced strategies to ensure your firm appears prominently in search results. By optimizing keywords, enhancing meta descriptions, and fine-tuning website structure, we maximize your visibility, making sure potential clients find you when they need you the most

PPC Legal Marketing | Criminal Defense Marketing | Legal Marketing
Step 3

Targeted Content Marketing

Telling Your Story, Building Trust

Every firm has a unique story, and we believe in bringing yours to the forefront. Through targeted content marketing, we personalize your narrative. Whether it’s highlighting the journey of your founding members or showcasing the values that drive your practice, our content is tailored to resonate with your audience on a personal level. Crafting compelling narratives is our forte. We create content that not only informs but also engages.

From informative blog posts to compelling case studies, we craft content that not only showcases your expertise but also entices potential clients to choose your firm for their legal needs.

Happy SEO planning campaign for social media | Ray Legal Marketing
Linkedin Profile | Criminal Defense Marketing | Legal Marketing
Step 4

Build Your Authority On Social Media

Connecting with Your Community

For a criminal defense practice, establishing social media dominance is not just about presence—it’s about forging meaningful connections with your community. Social media provides a platform to showcase the human side of your firm. Beyond legal expertise, potential clients want to connect with the people behind the practice.

Our approach focuses on humanizing your firm—sharing stories, achievements, and team highlights that resonate with the emotions and experiences of your community. Our tailored social media strategies keep your firm top of mind when it matters most.

Linkedin Profile | Criminal Defense Marketing | Legal Marketing
Step 5

Conversion-Focused Advertising

Maximize ROI, Minimize Effort

For criminal injury law firms, strategic advertising is not just about visibility—it’s about converting those clicks into clients effectively. Our meticulously crafted advertising campaigns are designed to target the right audience, ensuring your marketing budget delivers tangible and measurable results.

Clicks are valuable, but conversions are the ultimate goal. Our advertising strategies are focused on guiding potential clients seamlessly through the journey from clicking on an ad to reaching out for legal representation. By optimizing landing pages and calls-to-action, we ensure that every click is a step closer to acquiring a new client.

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Criminal Defense Marketing | Legal Marketing | Google my Profile


Choosing us means choosing results that go beyond visibility. We are dedicated to delivering outcomes that matter—increased client inquiries, positive online reputation, and long-term success for your criminal law firm.

Through conversion-driven advertising and user-centric website design, we ensure that every digital interaction is a step towards acquiring new clients for your criminal law practice. We share your passion for legal advocacy.

Our team is driven by a commitment to justice, and we channel that passion into our marketing efforts. This shared dedication ensures that your firm’s values shine through in every aspect of your online presence.

real testimonials

What Law Firms
Say About Us?

Bennett J. Schiller
I chose to work with Ray Legal Marketing after reading about their success on their own marketing campaign. After working with them for a while, I can say that they've communicated well, dealt with everything in a diplomatic manner and been highly efficient. I have reached my first benchmark and I am very pleased with the positive feedback they are creating so far. Not only do they save me time, but calls and e-mails have increased as well. I would highly recommend them
Bennett J. Schiller
Schiller & Hamilton Law Firm
Patrick L. Jarrett
I've been really happy with Ray Legal Marketing so far and I think it's safe to say that Mr. Parker has been great. He's always attentive to my needs and has been very helpful. I'm really happy he spent time improving his understanding of my business and needs, which made for a more tailored experience. We're grateful to have Mr. Parker as a partner in our efforts to grow the multimedia company. With his wide knowledge and insights, we are confident that he will be able to help us achieve our goals. Now that we have a plan that I believe more appropriately fits my needs, I am hoping to see organic growth in my business as a result of the website going forward rather than just using the website as a confirmation for prospective clients of my abilities and practice areas. Thank you for your continued work and adaptations to meet my needs as a client.
Patrick L. Jarrett
Jarrett & Price Law

Answers to some questions you may have

How can my criminal defense law firm get started with your marketing services?

Getting started is easy. Simply contact us for a consultation. We'll assess your firm's goals, discuss tailored strategies, and create a roadmap for elevating your online presence and achieving success in criminal defense law firm marketing.

How can digital marketing help my criminal defense law firm stand out in a crowded market?

Our digital marketing strategies focus on differentiation. Through targeted content, strategic advertising, and engaging social media, we ensure your firm stands out by highlighting its unique strengths, successes, and commitment to clients.

How do you target the right audience with your advertising campaigns?

Our advertising campaigns are meticulously crafted to target the specific demographic and geographic audience relevant to criminal defense law. From Google Ads to social media campaigns, we focus on reaching individuals actively seeking legal representation.

What role does social media play in marketing for criminal defense law firms?

Social media humanizes your firm, builds trust, and connects with your community. Our social media strategies go beyond promotional content, fostering engagement and showcasing the human side of your practice.

What sets you apart in the field of criminal defense law firm marketing?

We stand out through a combination of expertise, tailored strategies, and a commitment to transparency. We prioritize understanding the unique needs of criminal defense law firms and delivering results that go beyond visibility—results that convert clicks into clients.

Is there any refund of service?

Our monthly rates are fair and our contracts are designed to be transparent & generous. We provide detailed monthly reports of the work we do, but if you're not happy with our service, you can end the contract anytime with a written notice.  

Free Consultation

Book a Free Marketing Consultation​

One of our marketing specialists will contact you to discuss your budget and needs.
If we sound like a fit, we will prepare a proposal within 24-48 business hours