In 2024, the importance of strategic digital marketing for law firms, especially those specializing in estate planning, cannot be overstated. 86% of potential clients conduct online research before seeking legal counsel. Your online presence is the new first impression. Our proven digital marketing strategy ensures your estate planning firm stands out in a competitive market.

Why Estate Planning Law Marketing
is Necessary in 2024?

Increased Online Competition

The legal field has undergone a paradigm shift by adapting to the digital era. Effective marketing allows your estate planning firm not only to keep pace with emerging trends but also to proactively adapt, ensuring success.

Evolving Consumer Behavior

Clients are now more informed than ever. They conduct extensive online research before seeking legal advice. Marketing ensures that your firm is present as a reliable source of information, influencing client decisions.

Changing Digital Landscape

Your online presence serves as the initial interaction with potential clients. The digital landscape is no longer an option but a primary source where potential clients form their initial impressions and make decisions.

5 Essential Steps to 5X
Your Estate Planning Law Firm Revenue

Step 1

Building Online Presence that Grows Your Client Base

Be Visible, Be Trustworthy

The essential component of your online presence is a well-designed website that makes an outstanding first impression and operates as a comprehensive resource for prospective customers. We create and design websites that encourage interaction in addition to captivating visitors. We design a digital environment that draws in visitors, educates them, and helps them become important customers by putting an emphasis on aesthetics and user experience.

Estate Planning Law Firm Website | Ray Legal Marketing | Website Design
Step 2

Appear On the Top Of Google Search

Rank High, Win Big

Conversion is the ultimate goal; visibility is the first step. It is important to stand out in an ocean of online material because 75% of people never get past the first page of search results.

The foundation of internet exposure is SEO. You can make sure that your estate planning practice shows up prominently in search results by optimizing your website and content. This draws in more prospective customers and builds credibility because higher ranking is frequently linked to expertise.

Step 3

Targeted Content Marketing

Telling Your Story, Building Trust

67% of consumers believe informative content from law firms influences their hiring decisions. Every firm has a unique story, and we believe in bringing yours to the forefront. Through targeted content marketing, we personalize your narrative.

Whether it’s highlighting the journey of your founding members or showcasing the values that drive your practice, our content is tailored to resonate with your audience on a personal level. Crafting compelling narratives is our forte. We create content that is engaging.

Happy SEO planning campaign for social media | Ray Legal Marketing
Linkedin Profile | Criminal Defense Marketing | Legal Marketing
Step 4

Build Your Authority On Social Media

Connecting with Your Community

Compared to 96% of legal firms that use LinkedIn, 78% of them utilize Facebook to draw in new clients. You establish direct line of communication with your fans through social media interaction.

With social networking sites like Facebook and LinkedIn, you can effectively use them to showcase your skills, create community around your practice, and provide interesting information.

Having social media presence makes your company seem more approachable and personable to prospective customers.

Step 5

Conversion-Focused Advertising

Maximize ROI, Minimize Effort

Conversions are the main goal, even though clicks are valuable. Our advertising tactics are designed to smoothly lead prospective customers from clicking on an advertisement to contacting lawyer. Through the optimization of calls-to-action and landing pages, we guarantee that each click brings you one step closer to gaining new client. Purchasing PPC advertising guarantees that your estate planning company will show up high in sponsored search results.

The fact that sizable portion of clicks originate from mobile devices makes mobile-friendly advertising essential. In addition to enhancing exposure, well-designed PPC campaign drives targeted traffic to your website, raising the possibility of customer queries and conversions.

Estate planning Lawyer | Attorney Practice Area Marketing | Ray Legal Marketing
Criminal Defense Marketing | Legal Marketing | Google my Profile


  • Choosing us means deciding on outcomes that go beyond obviousness. Our commitment is to achieve significant results, such as heightened client inquiries, enhanced web visibility, and sustained prosperity for your estate planning legal practice.
  • Our user-centric website design and conversion-driven advertising make sure that every digital engagement is a step toward bringing in new clients for your estate planning law practice. We are equally ardent supporters of legal advocacy.
  • The passion for integrity that motivates our team is transferred into our marketing initiatives. This collective commitment guarantees that the principles of your company are reflected in all facets of your web presence
real testimonials

What Law Firms
Say About Us?

Bennett J. Schiller
I chose to work with Ray Legal Marketing after reading about their success with their own marketing campaign. After working with them for a while, I can say that they've communicated well, dealt with everything in a diplomatic manner,, and been highly efficient. I have reached my first benchmark and I am very pleased with the positive feedback they are creating so far. Not only do they save me time, but calls and e-mails have increased as well. I would highly recommend them
Bennett J. Schiller
Schiller & Hamilton Law Firm
Patrick L. Jarrett
I've been really happy with Ray Legal Marketing so far, and I think it's safe to say that Mr. Parker has been great. He's always been attentive to my needs and has been very helpful. I'm really happy he spent time improving his understanding of my business and needs, which made for a more tailored experience. We're grateful to have Mr. Parker as a partner in our efforts to grow the multimedia company. With his wide knowledge and insights, we are confident that he will be able to help us achieve our goals. Now that we have a plan that I believe more appropriately fits my needs, I am hoping to see organic growth in my business as a result of the website going forward rather than just using the website as a confirmation for prospective clients of my abilities and practice areas. Thank you for your continued work and adaptations to meet my needs as a client.
Patrick L. Jarrett
Jarrett & Price Law
Free Consultation

Book a Free Marketing Consultation​

We will get in touch with you to go over your needs and budget with one of our marketing experts.

We will create proposal within 24 to 48 business hours if we are an excellent fit.


Answers to some questions you may have

What measurable results can law firms expect from Ray Legal Marketing's services?

Our services are focused on measurable outcomes. Anticipate higher search engine ranks, more social media interaction, more website traffic, and eventually notable rise in customer acquisition. We offer clear information so that you may monitor and assess the effectiveness of our campaigns.

How can law firms get started with Ray Legal Marketing?

It is easy to get started. Please use our contact page to get in touch with us, or book a free consultation, and member of our staff will arrange session to discuss the specific needs of your company. After that, we will design digital marketing plan that complements your goals and objectives.

Are you experienced in working with small or large estate planning law firms?

Yes. We have worked with legal companies of various sizes. Our scalable techniques guarantee that you obtain tailored and efficient digital marketing solutions, regardless of the size of your practice—whether it is boutique or major organization.

What role does social media play in marketing for estate planning law firms?

Social media humanizes your firm, builds trust, and connects with your community. Our social media strategies go beyond promotional content, fostering engagement and showcasing the human side of your practice.

What sets you apart in the field of estate planning law firm marketing?

We stand out through a combination of expertise, tailored strategies, and a commitment to transparency. We prioritize understanding the unique needs of estate planning law firms and delivering results that go beyond visibility—results that convert clicks into clients.

Is there any refund of service?

Our monthly rates are fair and our contracts are designed to be transparent & generous. We provide detailed monthly reports of the work we do, but if you're not happy with our service, you can end the contract anytime with a written notice.