Video Marketing For
Law Firms

Get the best video marketing for your law firm with our affordable pricing and professional services.

We specialize in creating, implementing, and promoting attorney marketing videos that capture the attention of potential clients on a budget. 

Why Your Law Firm Needs Video Marketing

Video content is rapidly increasing in popularity and will only grow further. More people are gravitating to a video instead of text, making it one of the major types of media on social media. They’re a powerful marketing tool and can help you generate more web traffic and conversions. 

Animated and live-action videos are a great way for law firms to create interactive and engaging content. You can say a lot in just 15 seconds when you use video. This way, people can learn about what you offer in a creative and fun way.  

Some of the techniques that law firms can use to power up their online marketing include:

  • Creating educational and free consultation videos.
  • Creating a video addressing FAQs that your firm receives often.
  • Showcasing your law firm’s culture to make your clients familiar with your firm.
  • Creating videos introducing each attorney individually.

Further, you can engage with your potential clients by sharing your videos on social media platforms such as Instagram, Facebook, LinkedIn, and Twitter. This would help your law firm catch more attention and views as well as attract new prospects. Overall, creating effective videos will make your law firm look out trustworthy and professional. Ultimately, it will increase your law firm’s reputation.

Law Firm Marketing Statistics You Need to know ​

  • Law firms that incorporate video into their websites experience a 41% increase in potential clients visiting their sites.
  • More than 33% of clients begin their search for a solicitor online.
  • Introducing yourself through a video can lead to a 138% increase in click-through rates. and a 127% increase in email inquiries.
  • Content that includes visuals, such as pictures or videos, gets 94% more total views and is 40% more likely to be shared on social networks.
  • 89%, of video marketers, report that video gives them a good return on investment (ROI).

Benefits of Video Marketing for Law Firms

Persuade Potential Clients

One of the best parts about video marketing for law firms is that your videos have the potential to go viral with literally no promotion on your end. They help new viewers understand what you’re trying to communicate, plus they help you boost engagement on your channels. Videos are a smart way to reach a lot of people without spending an arm and a leg.

New potential customers are more likely to sign up after seeing a video about your business, so they’re worth the time you put into them. Law firms with a video marketing strategy on the website show visitors what qualifies as an attorney who understands their needs and priorities.

The video allows the law firms to get to know their potential clients, and it encourages them to pick a lawyer that is exactly what they’re looking for.

Creates Brand Awareness

Videos can be an excellent tool for building your brand. They allow you to inform customers about your product, as well as show off the culture of your law firm. People love the chance to watch videos before purchasing a product or service, so this is a perfect opportunity to inform them. 

Videos can let your potential clients know who you are and what kind of work you do.  They also help create awareness for your brand, whether you started it or somebody else did.

Videos also have the added benefit of humanizing the name of your law firm by providing a face they can connect with.  Plus, they establish a more personal connection with people who might not know anything about your law firm. 

Improve SEO AND Traffic To The Website

Since your potential clients are online, Video content is becoming increasingly important in the marketing field, since it’s one of the first things a person sees on a webpage. 

This is because video content that is optimized with SEO can help boost search rankings and make your website seem more trustworthy, which will move you ahead of your competitors. 

With higher search engine ranks, you’ll increase traffic to your website, which shows Google that people are interested in what you have to offer. The more time people spend on the site, the more highly the site will be ranked.

Video Production Process

SEO for law firms
Pre Production

During the pre-production phase, We'll work with you to develop a video script that effectively communicates your message and showcases your firm's expertise. We understand that planning your video shoot can be daunting, which is why we'll help you iron out all of the details beforehand to ensure a smoother video shoot.

Post Production

After we receive your footage, our team will begin the editing process to give your video a professional look. Our post-production services include motion graphics, 2D & 3D animation, visual effects, music, and sound design. With the latest software from Adobe, FCPX, and more – we can create anything you can imagine.


When it comes to recording and producing your video, we recommend taking our help if you're not an expert cameraperson. If you're on a tight budget, modern smartphone cameras and webcams can produce high-quality video. Once you've completed the shoot, simply send the footage to us, and we'll take care of the rest.

Post Production

After we receive your footage, our team will begin the editing process to give your video a professional look. Our post-production services include motion graphics, 2D & 3D animation, visual effects, music, and sound design. With the latest software from Adobe, FCPX, and more – we can create anything you can imagine.


We'll create a video to your exact specifications and give you tons of options for how you want to share it with your audience. We can export the video to any file type or upload it to any video hosting service that's available. We can also provide guidance on how to promote your video and maximize its impact.

Services We Offer In This Package | Ray Legal Marketing

Why choose us for your next video project?

We offer a variety of video marketing services, including video scripts, video SEO, video editing, and advertising. By creating compelling videos that showcase your expertise and services, we help law firms establish themselves as industry leaders and connect with potential clients in a meaningful way.

Our post-production team specializes in delivering high-quality videos efficiently and cost-effectively. No matter the project’s size or scope, we treat every video with complete professionalism.

We have a team of experienced professionals who can help you create high-quality videos that will promote your law firm and attract new clients.

If you are looking for a way to improve your law firm’s marketing efforts, contact us today!


Answers to some questions you may have

There is variety of content that work especially well for law firms including seminar promotion videos, Client video testimonials,  solicitor profile videos, legal education videos, and more.

Video marketing is a great way to get your law firm’s name and brand out there. It’s a way to show potential clients who you are and what you can do for them. We can help you produce videos that will showcase your law firm in the best light possible and help you attract new clients.

We can absolutely help you get more clients! Our video marketing services are designed to increase your visibility online and help you reach more potential clients. We can help you create engaging videos that showcase your expertise and help you stand out from the competition. 

Here are the steps that you should follow to plan your video content:

  • Outline the objectives 
  • Know who your target audience is
  • Focus on what your business does best
  • Plan for the Details
  • Create a Video production brief

Video ads have been shown to convert prospects better than standard image ads by up to 35%. Both Amazon and eBay report increased purchases when video ads are added to the product descriptions.

Videos ads have the power to be shared, which will give you more visibility and connections making them more effective. Moreover, Video ads have a higher click-through rate than display ads because people watch them to the end which captures more of their attention.  

Free Consultation

Get Customize Video Marketing Strategy

One of our marketing specialists will contact you to discuss your budget and needs.
If we sound like a fit, we will prepare a proposal within 24-48 business hours