The SEO of your law firm's website can be hurt by many things, some of which include using too many low-quality links, using the wrong keyword density, or not including enough social media engagement.
Another mistake is not having enough content on your website. You need to make sure that you have enough content to show the search engines that you are an authoritative source on the topics you are writing about.
You can learn more about the potential dangers to your SEO campaign by reading our blog post "5 Things That Can Hurt Your SEO Campaign".