Why SEO for Law Firms is Important?

Search engine optimization is an effective strategy for ranking your law firms in the top search results of Google and other search engines. To gain meaningful results, it is essential to carefully implement the SEO process. A good SEO strategy will help you fall in line with the evolving algorithms of search engines so that your law firm can show up in the top search results. The better the SEO strategy, the higher the chances of your law firm ranking in search engine result pages (SERPs). 

Having a higher rank means people can easily find your law firm by typing the relevant keywords into the search engines. As a result, it will increase the overall traffic to your website, which in turn increases conversion rates and points toward higher revenue. The benefits of SEO for law firms do not yet end here.

Improving your law firm’s online presence through SEO strategies can help you get your name in reputable legal publications. 

Here are some of the recent stats to help you better understand why SEO is beneficial for law firms:

  • According to 61% of marketers, no other marketing campaign generates greater leads than SEO.
  • Organic search (SEO) derives 53% of all the traffic to your website, while the rest (27%) comes from paid search (PPC).
  • Google Search, Google Maps, and Google Images generate 93% of all global traffic.
  • SEO generates 66% of the call conversions in the legal sector.
  • There is an 85% chance that people will click on organic search results as compared to paid ads.
Advanced law firm seo services

Rank as High as Possible

Search engine optimization (SEO) is a great way to ensure that your website appears at the top of search results, helping you to attract more potential clients.

As a law firm, it is essential to have a strong online presence. There are a number of SEO services that can be beneficial for law firms, including onsite optimization, keyword research and link building. Onsite optimization involves making sure that your website is as search engine friendly as possible, while keyword research helps you to identify the best keywords to target. Link building helps to increase your website’s authority and improve its ranking in search results.

Law firms that invest in SEO can see a significant increase in website traffic and enquiries. If you’re looking to improve your online visibility and attract more clients, contact Ray Legal Marketing.

Our SEO services will provide a better visibility for your law firm and help you lead to more opportunities.

why choose us

Work with a Dedicated
SEO Company

In the ever-evolving field of SEO, a dedicated company can provide you with the knowledge, expertise, and resources you need to put your business on top. We offer Search Engine Optimization (SEO) services for Law Firms that are designed to increase traffic to your website and improve your search engine ranking.

Our team of SEO experts will work with you to create a customized SEO plan that is tailored to your law firm’s unique needs. From keyword research to technical auditing to site migration and link building, our team of technical SEOs is true experts in their field. Using our custom strategy, you will improve your website’s visibility and performance in search engine results pages (SERPs). We will help you select the right keywords, perform off-page and on-page SEO, optimize your website content, and build links that will improve your SEO ranking.

It doesn’t matter whether you want to start a new practice or expand your business, we know what it takes to succeed in the legal industry.

Onsite Optimization

We perform onsite optimization to help your website rank higher in search engines.

Link Building

We execute link-building strategies to get your site the attention of high-quality websites.

Keyword Research

We select appropriate keywords based on user-intent to solidify you law firm's ranking based on what users searches.

Technical SEO Analysis

We perform weekly or monthly technical SEO analysis to make sure your website is following the best practices for search optimization.

Our SEO checklist includes

SEO Process For Law Firms 

Execute the plan | Our Process | Ray Legal Marketing

Discuss Your Marketing Strategy

We take the time to learn about your law firm, your goals, and your marketing strategy. After having a clear picture of your SEO needs and what is effecting your web traffic, we set some clear goals by which we can measure success.

Analyze Your Website and Domain Name

Based on what we learn, our SEO specialist will evaluate your law firm’s website and domain to assess the following fundamentals: 

  • Page load times
  • Crawlability
  • Mobile versions
  • Your firm’s Google listing
  • Overall SEO friendliness 

Further, we will conduct a backlink analysis to make sure you don’t have a link profile that may be contributing to poor rankings and prevent you from ranking high on Google.

We Create a Custom SEO plan

After analyzing your website and its competitors, we come up with a custom SEO plan that is designed to help you achieve your goals.  We will use our 10+ years of experience in law firm marketing to put together the right plan for your law firm.  

Implementation and Tracking

We implement the SEO plan and track the results so that we can see what is working and what is not. We take weekly and even daily assessments of your campaigns progress to see whether we are projecting towards results in expected time frame. 

SEO for law firms

Know your SEO Score!


Answers to some questions you may have

How much traffic will I receive?

The amount of traffic you will receive depends on a number of factors such as the quality of your SEO strategy, the keywords you are targeting, and the competition for those keywords.

However, we can confidently say that you will see a significant increase in traffic after implementing our SEO services.

Why should we choose Ray Legal Marketing for SEO services?

Our years of experience in the legal industry and vast knowledge of SEO techniques makes us the perfect fit for both small and large size law firms.

Like many other law SEO agencies, we never overpromise quick results to simply get you sign up with us. Our SEO specialists conduct smarter keyword research plans and come up with right marketing strategies so that you can start generating leads and cases faster.

Can I get more clients with Local SEO?

Yes, Local SEO can help you get more clients. When potential clients search for solicitor or law firms in their local area, your law firm will appear in the search results.

If your website is optimized for Local SEO, it will also appear higher in the search results, which means that potential clients are more likely to click on your website and contact your law firm.

How long it will take to rank our law firm on first page?

How long it will take to rank on first page depends on factors such as your competition, efforts, market, practice area etc. Some achieve results sooner while other take much longer depending on their consistency and efforts.  

We have seen our law firm partners achieve first page search engine rankings within 2 to 3 months. On average, it takes around 60 days to start noticing significant effect on your SEO.  

What can hurt my SEO campaign?

The SEO of your law firm's website can be hurt by many things, some of which include using too many low-quality links, using the wrong keyword density, or not including enough social media engagement.

Another mistake is not having enough content on your website. You need to make sure that you have enough content to show the search engines that you are an authoritative source on the topics you are writing about.

You can learn more about the potential dangers to your SEO campaign by reading our blog post "5 Things That Can Hurt Your SEO Campaign".

Is there any refund of service?
Our monthly rate is fair and our contracts are designed to be transparent & generous. We provide detailed monthly reports of the work we did, but if you're still not happy with our service, you can end the contract anytime with a written notice.