Are you a solo employment law practitioner looking to make a mark? Our marketing strategies are specifically designed for you to maximize your impact and attract high-value cases.

Why Online Presence Matters for
Employment Law Firms' in 2024?

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Stats Speak Louder than Words

  • In 2024, employers aren’t the only ones online. 80% of potential clients research lawyers online, searching for expertise, experience, and accessibility.
  • A strong online presence makes your firm readily discoverable, building trust and credibility before the first contact.
  • 90% of searchers haven’t made their minds up about a brand before starting their search.

The Importance of Digital Marketing for
Employment Lawyers

Increased Online Competition

As potential clients turn to the internet to seek legal counsel, the competition for their attention has intensified. Digital marketing allows you to reach specific demographics and individuals facing specific workplace issues, maximizing your outreach and ROI.

Evolving Consumer Behavior

In 2024, the way individuals interact with legal services will shift. Prospective clients are not just looking for legal expertise; they are seeking a relatable and trustworthy ally. Digital marketing targets potential clients facing workplace issues. Attract them right when they need you most.

Changing Digital Landscape

With continuous advancements in technology and digital platforms, staying ahead is paramount. Employment law marketing adapts to these changes, utilizing the latest tools and strategies to maximize visibility, reach, and engagement. Being digitally savvy in 2024 is not just an advantage; it's a necessity.

5 Essential Steps to 5X
Your Employment Law Revenue

Step 1

Online Presence that Boost Your Conversions

Be Visible, Be Trustworthy
Our team specializes in the intricacies of employment understanding the heartbeat of your practice. In fact, firms that invest in specialized marketing services are proven to increase their revenue by up to 5 times.
Seize the online arena with a presence that demands attention. Did you know that 87% of clients start their search for legal services online? From SEO strategies fine-tuned for employment law to a meticulously managed social media footprint, we engineer an online environment where your employment law practice not only thrives but attracts clients actively seeking your expertise.
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Step 2

Appear On the Top Of Google Search

Rise Above the Noise

Studies show that 75% of users never scroll past the first page of search results. This underscores the critical importance of not just being present online but strategically positioned where your audience can easily find you.

Generic SEO approaches fall short when it comes to the intricacies of employment law. Our specialized SEO strategies are designed to cater specifically to the nuances of your practice area, ensuring that your firm’s online presence is both relevant and compelling.

Step 3

Let Your Firm's Story Shine through Content

Your Law Firm’s Story Crafted with Impact

Your story is unique, and we tell it with impact. Research shows that 78% of consumers believe that organizations providing custom content are interested in building good relationships. Our content marketing strategies aren’t just about words; they’re about crafting your brand voice. Engage your audience with narratives that resonate, building trust and loyalty.

Crafting a brand voice is not just about what you say, but how you say it. Share your expertise, educate potential clients, and showcase your success stories. Become the go-to source of employment law wisdom. 

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Step 4

Forge Connections on Social Platforms

Building Trust, One Post at a Time

Did you know that 93% of buying decisions are influenced by social media? Social media platforms are more than just spaces for sharing updates; they are hubs of influence. Our approach recognizes the impact these platforms have on decision-making, especially in the legal landscape. By strategically positioning your Employment  law practice, we leverage the power of influence to shape positive perceptions.

We manage your social presence with precision, responding to comments, initiating conversations, and strategically guiding potential clients through the journey from interest to action. Social engagement becomes a dynamic pathway to client conversion.

Step 5

Proven Paid Advertising

Maximize Reach, Optimize Conversions

Unlike organic strategies, PPC delivers instant visibility. When potential clients search for employment law services, our campaigns position your practice at the top of search results, ensuring that you’re the first choice they see. Our bespoke lead generation campaigns, coupled with strategic conversion optimization, ensure that every click is a step closer to a valuable client relationship.

Firms that actively engage in lead generation strategies report a 30% increase in client acquisition. Our PPC (Pay-Per-Click) campaigns are crafted to ensure that your employment law practice not only stands out but excels when potential clients are actively searching.

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Choosing us means choosing results that go beyond visibility. We are dedicated to delivering outcomes that matter—increased client inquiries, positive online reputation, and long-term success for your criminal law firm.

Through conversion-driven advertising and user-centric website design, we ensure that every digital interaction is a step towards acquiring new clients for your criminal law practice. We share your passion for legal advocacy.

Our team is driven by a commitment to justice, and we channel that passion into our marketing efforts. This shared dedication ensures that your firm’s values shine through in every aspect of your online presence.

real testimonials

What Law Firms
Say About Us?

Bennett J. Schiller
I chose to work with Ray Legal Marketing after reading about their success on their own marketing campaign. After working with them for a while, I can say that they've communicated well, dealt with everything in a diplomatic manner and been highly efficient. I have reached my first benchmark and I am very pleased with the positive feedback they are creating so far. Not only do they save me time, but calls and e-mails have increased as well. I would highly recommend them
Bennett J. Schiller
Schiller & Hamilton Law Firm
Patrick L. Jarrett
I've been really happy with Ray Legal Marketing so far and I think it's safe to say that Mr. Parker has been great. He's always attentive to my needs and has been very helpful. I'm really happy he spent time improving his understanding of my business and needs, which made for a more tailored experience. We're grateful to have Mr. Parker as a partner in our efforts to grow the multimedia company. With his wide knowledge and insights, we are confident that he will be able to help us achieve our goals. Now that we have a plan that I believe more appropriately fits my needs, I am hoping to see organic growth in my business as a result of the website going forward rather than just using the website as a confirmation for prospective clients of my abilities and practice areas. Thank you for your continued work and adaptations to meet my needs as a client.
Patrick L. Jarrett
Jarrett & Price Law

Answers to some questions you may have

Are the strategies mentioned suitable for both new and established Employment Lawyers?

Absolutely. Whether you're just starting or looking to elevate an established practice, our strategies cater to various stages of your career, offering adaptable solutions for sustained growth.

How do you measure the success of your marketing strategies?

We believe in data-driven decision-making. Key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and return on investment (ROI) are continuously monitored. Our transparent reporting ensures you have a clear understanding of the impact and success of our marketing strategies.

How can Employment Law Firm Marketing benefit solo practitioners?

Solo practitioners can leverage targeted marketing strategies to compete effectively, attract a consistent client base, and position themselves as industry leaders. We provide tailored solutions for solo practitioners.

How long does it take to see results from digital marketing efforts?

The timeline for seeing results can vary based on factors such as the competitiveness of your market and the specific strategies implemented. However, our data-driven approach aims to deliver measurable results, and we work diligently to optimize campaigns for efficiency.

What sets you apart different from other marketing agencies?

Our agency specializes in legal marketing, with a particular focus on employment law. We bring a depth of expertise, a proven track record of success, and a commitment to tailoring strategies to the unique needs of each employment law practice we partner with.

Is there any refund of service?

Our monthly rates are fair and our contracts are designed to be transparent & generous. We provide detailed monthly reports of the work we do, but if you're not happy with our service, you can end the contract anytime with a written notice.  

Free Consultation

Book a Free Marketing Consultation​

One of our marketing specialists will contact you to discuss your budget and needs.
If we sound like a fit, we will prepare a proposal within 24-48 business hours