Ray Legal Marketing is a leading SEO agency that specialises in helping law firms rank higher on Google and attract more clients. In this case study, we will show how we helped James Aliston’s Houston Crime Defense Attorney, a criminal defense law firm in Houston, Texas, achieved a remarkable increase in organic traffic and leads.

The Challenge

  • Their site lacked proper keyword research and targeting. They were missing out on many relevant and high-intent keywords that potential clients were searching for.
  • Their site had low-quality content that did not provide enough value or information to visitors. 
  • They had thin pages with little or no text, duplicate content, and outdated information.
  • Their site had technical issues that affected its performance and user experience. 
  • They had slow loading speeds, broken links, missing meta tags, and poor mobile-friendliness.

The Solution We Provided

01
01
Keyword Research and Analysis

We identified the most profitable and relevant keywords for their niche and location, and mapped them to the appropriate pages on their site.

02
02
Content creation and optimization

We created high-quality and engaging content for their site that answered the questions and concerns of their target audience.

03
03
Technical SEO and site speed

We fixed all the technical errors including meta tags, internal linking etc. on their site that affected its performance and user experience.

04
04
Monitoring and reporting

We closely monitored and continuously reported the impact of seo strategy we implemented, the performance of the keywords.

RESULTS

Our SEO solution delivered impressive results for James Alston’s website within six months. They achieved:

  • A 2400% increase in organic traffic from 100 to 2500 monthly visits.
  • A 300% increase in organic leads from 10 to 40 monthly inquiries.
  • A 300% increase in organic conversions from 5 to 20 monthly clients.
  • A 400% increase in revenue from $10k to $50k monthly income.

These results exceeded their expectations and helped them grow their business significantly. They were very satisfied with our work and continued to work with us for ongoing SEO maintenance and support. 

real numbers

Expect Great Results

Before After

876

30,000

Annual Organic Traffic

8

288

Ranking Keywords

20%

3200%

Annual Organic Growth

"I've been bringing on new clients, and my phone has been ringing."

When it comes down to it, the true test of any SEO business is whether or not it receives calls from qualified potential clients. My phone has been ringing ever since I started using Ray Legal Marketing, and I've been bringing on new clients. Richard and the staff at Ray Legal Marketing are fantastic!
James Alston
SEO Client
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One of our specialists will contact you to discuss your budget, objectives, audience, and timeline.
If we sound like a fit, we will prepare a proposal within 24-48 business hours.