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According to the latest statistics from the American Bar Association, there are over 1.3 million lawyers in the United States, and about 20% of them practice criminal law.
That means you have more than 200,000 competitors in your field. How do you stand out from the crowd and get noticed by your target audience?
One way is to have a website that ranks well on search engines. It is estimated that 75% of users never scroll past page one of search results, so if your website does not appear on page one, you are missing out on a lot of traffic and leads.
And the website should also convert visitors into clients. According to a survey by Clio, 57% of legal consumers say that a law firm’s website influences their decision to hire them.
So your criminal defense law website should have a clear value proposition, a compelling call to action, and a professional design that builds trust and credibility.
To help you get some inspiration we have put together some of the best criminal defense lawyer websites. We will analyze what makes them effective and what you can learn from them.
Continue reading to find out the best website designs that caught your eye!
Why do criminal defense lawyers need to have a website?
Having a website is not only important but essential for criminal defense lawyers in 2024. Here are some of the reasons why:
- A website is your online identity. It tells people who you are, what you do, and how you can help them. It also showcases your achievements, testimonials, awards, and media appearances.
- It is your online marketing platform. It allows you to reach a wider audience, generate more leads, and increase your conversions. It also enables criminal defense lawyers to use various digital marketing strategies, such as SEO, PPC, social media, email marketing, and content marketing.
- Your website is your online resource center. It provides valuable information to your potential and existing clients, such as legal tips, FAQs, blog posts, case studies, eBooks, videos, podcasts, and webinars.
- Last but not least a website is your online customer service center. It allows you to communicate with your clients 24/7, answer their questions, address their concerns, and update them on their cases. It also allows you to offer online consultations, appointments, payments, and document signing.
10 Best Criminal Defense Lawyer Websites
1. Crawford Law
Source: Crawford Law
Crawford Law made it to the top of our list of the best criminal defense attorney websites because of its sleek design and simple navigation. It has good animation that enhances the user experience.
The home page features logos, awards, reviews, and accolades to build credibility. The website’s copy makes it clear how their team can assist, and there is a form at the bottom that collects information about those seeking assistance. To encourage web visitors to take action, the site features clear call-to-actions repeated multiple times.
2. RP Defense
Source: RP Defense
With a focus on criminal defense, RP Defense Law’s website conveys an air of professionalism and commitment. The website itself is stunning, being built on Word Press Engine and it’s made with its client base in mind.
With over a thousand cases handled, the site emphasizes the firm’s extensive experience and commitment to fighting for the rights of its clients. Including client testimonials on the homepage reinforces the firm’s credibility and effectiveness in defending complex criminal cases. One thing we wish, we saw more CTA’s.
3. Gounaris Abboud
Source: Gounaris Aboud
The Gounaris Abboud website is a prime example of a criminal defense website done right. By using a simple color palette, predominantly blue and white, the website conveys a sense of reliability and trustworthiness.
To enhance the firm’s credibility, a client testimonials section is strategically positioned. In addition to humanizing the legal process, it makes potential clients feel more at ease.
A slider on the homepage showcases the firm’s expertise visually, creating an immediate connection. The stylish and sleek design instantly catches your attention, making it easier to navigate and find the information you need.
With a dedicated blog section, the firm further establishes its expertise in criminal defense and provides valuable resources.
A well-organized menu bar simplifies navigation, giving users quick access to information such as practice areas, attorney profiles, and contact information. Website content is easily readable and understandable which helps prospects make an informed decision about their legal representation.
4. Strategic Criminal Defence
Source: Strategic Criminal Defense
The thing that makes the Strategic Criminal Defense website work so well is the video playing in the background on the top of the homepage. It is one of the modern websites with interesting visuals and a perfect brand identity. The visitors are immediately drawn to the obvious social proofs, call-to-actions, and case studies displayed on the homepage.
Each page of this modern lawyer website displays the brand’s identity. The site also has an abundance of informational content that drives visitors down the sales funnel. There are plenty of bio pages on the website, which makes it easy to navigate relevant information. Among the most impressive pages are those about the Team and Case Studies.
5. Kraut Law Group
Source: Kraut Law Group
It is easy for potential clients to find information on Kraut Law Group’s website thanks to its well-designed and user-friendly design. Its modern design aesthetic is complemented by bold colors and fonts that make it visually appealing. Plus, Kraut Law Group’s website provides valuable information on criminal defense law through blog posts and legal guides.
An intuitive navigation system allows visitors to quickly access relevant pages, such as their practice areas page, which outlines the types of cases they handle. Additionally, the site includes a contact form for visitors to use if they have any questions or would like to schedule a consultation.
6. Kohlmeyer Hagen
Source: Kohlmeyer Hagen
This is another exemplary website of a top-tier criminal defense lawyer. What makes them stand out from the crowd is their tagline: “We Solve Problems”. On the home page, a button allows you to schedule your free consultation with an attorney, making it easy for clients to contact them. On the home page, they also list four important reasons to work with them, such as their years of experience and other unique selling points.
7. The Law Office of Bryan R. Kazarian
Source: The Law Office of Bryan R. Kazarian
It is difficult for many law firm websites to stand out. It is immediately evident what they do and how they do it when you visit The Law Office of Bryan R. Kazarian’s website.
By using different types of content, including video, they build trust and credibility with prospective clients and encourage them to take action. A slogan featuring Bryan’s background as an Orange County DA and a headshot of him that is approachable and inviting instantly builds trust.
8. Austin Hagee
Source: Austin Hagee
For a criminal defense and DWI/DUI law firm, having a professional, authoritative website is vital. And Austin Hagee is the best example of one such law firm website.
Its clear navigation and focus on the firm’s strengths, such as award-winning attorneys and 24/7 availability, are designed to instill confidence in potential clients. Additionally, testimonials and detailed attorney profiles enhance its credibility and approachability.
9. Chris Lewis & Associates
Source: Chris Lewis & Associates
Chris Lewis & Associates is another excellent criminal defense website that features client testimonials, is easy to navigate, and features engaging media.
To help build trust, the home page displays all relevant awards and accolades. Their top menu navigation outlines their practice areas to help new clients better understand how Chris Lewis & Associates can assist them.
10. Richard Hochhauser
Source: https://www.licriminallaw.com/
Richard Hochhauser’s engaging website starts with a captivating photo that grabs your attention right away. The best way to attract (and keep) a prospective client is to display your awards. This is what Richard Hochhauser does on his homepage. Also, he’s created a wealth of valuable content for visitors, including a FAQ and long-form articles that are search engine-friendly.
What Criteria We Took into Account When Choosing the Best Criminal Defense Lawyer Websites
Many websites claim to offer the best criminal defense lawyers in your area, but not all of them are reliable or trustworthy.
Some of them may be biased, outdated, or misleading. That’s why we decided to create this list of the best criminal defense lawyer websites based on our research and criteria.
We took into account several factors when choosing the best criminal defense lawyer websites, such as:
Aesthetic Appeal and Branding: A visually appealing and bold website design can quickly build trust. The presentation of headings and copy should include different elements and styles: Your law firm website design should be easy to navigate and present information in different ways. Ensure that your brand colors and law firm logo are seamlessly incorporated throughout the criminal defense website design.
Website Speed: Your search engine rankings improve when your pages load quickly, and your visitors are less likely to abandon your website in frustration.
Accessibility and clarity: To build client trust, a website should be accessible to all users and its services clearly defined. For your firm to build authority, clients must be able to identify who your lawyers are and learn about their credentials.
User Experience (UX): A seamless UX that’s easy to navigate is key to keeping users on your law firm’s site. To make site navigation easier for potential clients, use navigation menus, dropdowns, headers, and footers.
Creative Marketing: You can stand out from the competition in a stale market by using innovative marketing strategies. Use strong calls to action throughout the website of your criminal defense law firm, as well as a contact page.
SEO Tactics: By implementing effective SEO strategies, you can ensure that your law firm’s website is easily found online. The URL structure of your website should be as simple as possible. It improves search engine optimization and navigation. Incorporating rich media into your criminal defense website can increase SEO rankings and engage your audience
Transparency: Ensure your website visitors know what your practice area is, where you’re located, and who you are.
People make decisions relatively quickly when it comes to criminal defense cases. It is important to ensure the quality of your website so that you can attract the right clients and turn them into opportunities for your business. This daunting task doesn’t have to be undertaken alone!
Count on our criminal defense web design services to create an engaging website that drives results. As a law firm digital marketing agency, we are highly experienced in creating successful websites for criminal defense attorneys like you.