PPC for Attorneys

How PPC Advertisement is Important for Attorneys?

According to the Latest Legal Trends Report, the majority of people who visit a Attorney start on their own. They searched for a solicitor online or visited the site on their own. With many people searching for a solicitor online, pay-per-click advertising can make it easier to get new clients to your firm. Research has shown that a properly managed law firms  PPC campaign can bring in new business at a rate of 50.3%. PPC ads have a lot of benefits for law firms. They help you target more specific types of clients looking for things that fall under the umbrella of your work, which will boost the rate at which clients find you.

PPC Marketing for Attorneys and Lawyers
How We Help You

Why choose us?

PPC offers a great way to get immediate results for your search intent. Unlike SEO, which can take quite a bit of time to rank organically, PPC gives you an immediate return. Your ads will show up right away at the top of SERPs and throughout all of your chosen ad types based on your specified target location. You’ll begin generating traffic, leads, and sales immediately after you go live. That is, if your ads are set up effectively. That’s where we come in.

Our PPC experts take care of all the processes for you from day one. We track your ads, analyze them, and make optimizations to ensure we’re giving you maximum ROI with minimum effort from your team, taking time to understand your business, location, and target audience so that we can select the most effective advertising options for you. We automate your campaigns so you can track their progress. 

In that way, you know every single penny you spend will produce a positive return for your law firm’s business. 

Keyword Discovery

By fine-tuning your target keyword lists, we’ll help maximize the bang you get for every dollar that you spend.

Click Fraud Protection

Between 40 and 60 percent are non-human sources. We minimise the fraudulent traffic that doesn’t drive results.

Landing Pages & Automation

Keyword-focused & ads-friendly landing pages to maximize your conversion. Optimised and A/B tested.

Higher Conversion Rate

In order to increase leads and conversions, we craft compelling call-to-actions, short-term offers, and instant trials.

PPC Marketing Services For Attorneys

Landing Page Conversion Optimisation

We create custom landing pages by utilizing high-performing keywords, creating strong headlines, and placing clear calls-to-actions CTAs. We also analyze your existing landing pages and provide suggestions to help you increase your conversion rate.

PPC Management

With our PPC management services, we will help you drive immediate traffic to your landing pages without any effort or hassle. From choosing the right keyword to managing your PPC campaign to monitoring and optimizing, we'll handle everything for you. By choosing our agency, you'll get campaigns that generate leads.

Social Media Advertising

Social media is used by approximately 54 million online users to perform product research. Our pay-per-click advertising services will help you create targeted ads that are designed to convert. Our PPC specialists will improve your customer reach by utilizing text, videos, and images for your target audience.

Remarketing Compaigns

Using Remarketing is a great way to get people back to your site. It's a fantastic way of raising brand awareness and getting more people in touch with your services. We adopt specialized PPC marketing strategies and carefully set up targeted campaigns for specific visitor segments, making your ads more cost-effective.

Reporting and Analysis

You will be able to track your campaigns, including impressions, clicks, and conversion rates. We'll also offer comprehensive reports analyzing this data to help identify areas that need improvement. With the level of expertise and experience that our professional PPC management services have, you can be sure to achieve maximum ROI with the best possible outcome.

Keyword Search and Analysis

Our company utilizes several tools to help identify your customers' search habits and predict what they're looking for. Based on their search history and the keywords they type into the search box, we'll recommend which keywords will be most effective. Once we've identified your target keywords, we'll categorize them based on their scope and relevance.

Google Ads Management

Our PPC specialists identify your target audience and develop the perfect campaign for success. They will help you create and manage engaging Google Ads campaigns. They'll also help you optimise your business for both First-Page and Local Searches by contributing to your Google My Business account, as well as Google Maps listings.

A/B testing

Our pay-per-click management agency will help you set up your campaigns and optimise performance. They'll create different combinations of your ads' layouts, images, headlines, and CTAs to identify what works best. Once they determine the winning combination during split testing, they'll use those results as a guideline for future campaigns to improve performance.

Conversion Rate Optimisation

If you're having trouble capturing your target customers at the right moment, that might be because you're on the wrong platform. Our PPC agency will create persuasive PPC ads and help you test landing page designs to find the perfect one. We'll also develop lead capture forms that are user-friendly and boost your quality score, guaranteeing a better conversion rate.

real testimonials

What They
Say About Our

Taylor Green
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Taylor Green
Client of Company
Emilia Clarke
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Emilia Clarke
Maria Kloop
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Maria Kloop

Answers to some questions you may have

Yes, Google Ads can be an effective advertising platform for law firms. By targeting specific keywords and audiences, creating compelling ad copy, and optimising their campaigns, law firms  can generate leads and increase their online visibility with Google Ads.

PPC can deliver results quickly within a few days or weeks of launching your campaign. However, it’s important to keep in mind that building a successful PPC campaign takes time and effort.

By staying patient and continuously refining your campaign over time, you can achieve long-term success with PPC advertising for your solicitor’s practice.

You should advertise with pay-per-click (PPC) ads because they can generate results quickly, often within hours or days of launching a campaign. This makes them a great option for law firms that need to generate leads or sales quickly. 

There are several types of PPC ads that can work well for law firms, including search ads, display ads, and remarketing ads. 

Attorneys can advertise online through various platforms, including:

  • Search engines like Google and Bing.
  • Social media platforms like Facebook and LinkedIn.
  • Legal directories such as Avvo and Justia.

The choice of platform depends on the law firm’s target audience and marketing goals.

Organic search (SEO) is all about natural ranking, while pay-per-click (PPC) advertising is an immediate form of marketing. With organic search, you build up rankings over time, whereas with PPC you can reach your target audience as soon as you publish your ad. 

The cost of pay-per-click (PPC) advertising for law firms can vary widely depending on various factors such as:

  • Geographic location

  • Competition in your area or niche

  • Keyword selection

  • Ad quality

In general, the average cost of PPC advertising for law firms can range from a few pounds per click to five pounds per click, depending on the factors mentioned above.

Yes, PPC advertising can be used to target specific areas of law or practice areas. By using targeted keywords and ad copy, you can reach potential clients who are searching for legal services related to your specific area of practice.

For example, if your law firm specializes in family law, you can create PPC ads that target keywords related to divorce, child custody, adoption, and other family law topics. This helps ensure that your ads are seen by people who are actively searching for legal services related to your area of expertise.

To track and measure the success of your PPC campaigns for law firms, you can use metrics such as click-through rate, cost-per-click, conversion rate, and return on investment.

You can also utilize tools such as Google Analytics and Google Ads conversion tracking to analyze your campaign data and make informed decisions to optimise your campaigns.

 Yes, PPC advertising can be worth the investment for solicitors, as it offers targeted advertising, cost-effective results, quick outcomes, measurable data, and flexibility over your campaign.

However, it’s essential to work with a PPC expert to ensure that your campaign is well-designed and optimised for success.

Free Consultation

What to expect from consultation?

One of our specialists will contact you to discuss your budget, objectives, audience, and timeline.
If we sound like a fit, we will prepare a proposal within 24-48 business hours.